Founders Jeffrey Harkness and Luis Dominguez started Diesel at precisely the right time in 1994. Their combined 20 years' experience ensured credibility, while working extensively in the embryonic web/interactive arena ensured Diesel's future success.

This combination has continued to provide Diesel's clients with the best of both worlds: A design firm that wasn't founded in someone's garage last week, but doesn't have a garage full of stale ideas, either.